The Baking App
Role: Creative Director
Dr. Oetker
Hands free for baking, & screens free from mess.
CHALLENGE:
These days, traditional recipe books are being replaced by mobile devices in the kitchen. Six out of ten hobby bakers now use a mobile device while cooking. But with many more mobile devices in the kitchen, the problem is their screens don‘t go particularly well with working hands covered in flour, eggs, butter and chocolate.
IDEA:
The first baking app with touchless gesture control, to keep hands free for baking and screens free from mess.
Watch the case film
Turning Xmess back into Xmas.
We launched the App for Christmas - the most popular time for baking in Germany. Each recipe consists of a series of short looping steps. Thanks to an innovative SDK, the recipes were able to be controlled by the users hand swiping past the camera. Giving bakers the chance to navigate a recipe like never before.
Looping baking steps.
Every recipe comes with looping baking steps .
Love in the details.
We designed the UI to feel simple, handmade and tasty. Just like baking should be.
Demonstration Film
"The gesture control is ingenious."
BACKMACHER - APPSTORE
"Very handy. I can recommend this to every baker."
CICITV - PLAYSTORE
"Great. A really innovative function."
ALEX P - APP STORE
Awarded:
Credits: Client: Hans-Wilhelm Beckmann, Concept: Christian Stenger, CCO: Darren Richardson, Ton Hollander, Creative Managing Director: Kristoffer Heilemann, Managing Director: Holger Bengel, CD: Andy Wyeth, Veikko Hille, UX: Luis Branco, Art: Jan Peisert, Ann-Catrin Blömer, Rosario Brancato, Julia Kinast, Copy: Katharina Röhl, Photography: Eva Jordon, Account: Patrick Holtkamp, Daniel Biallowons, Project Management: Meike Braun, Technical Director: Christian Stenger, Planning: Diana Augustin, Deborah Schaper, Chief Production Officer: Steffen Gentis, DOP/Edit: Alexander Link, Juhn Kim, Franz Schuier, Niklas Lemburg, Production Company: Craftwork
Selected Works
