1 Life Only
Role: Creative Director
Caritas Ü25
The mobile game you can only play once.
CHALLENGE:
Suicide is the second biggest killer of German youth. It’s proven that discussing your feelings is one of the most effective ways to prevent suicide from happening. However, suicide is a taboo topic that isn’t being discussed.
IDEA:
On September the 10th, the International day of suicide prevention, Caritas launched a campaign within the gaming community to break the silence. Instead of lecturing on suicide, we gave young gamers something that really interests them, a new game – with a difference. A game that can only be played once. Because just like in real life, every player has ONE LIFE ONLY.
Watch the case film.
A game that turned into a lifeline.
It's proven that talking about your feelings when you are mentally vulnerable can literally save your life. For the very first time, we used a game as a trojan horse to provoke young men and woman to have this hugely important conversation. When the player reached the end of the game the app converted itself into a messenger service directly to Ü25 councillors.
Marcel's story
Monja's story
Game demo film
Infinite scrolling.
For the wider campaign to promote that talking can save lives we created an infinite scrolling website to convey the feeling that comes with depression of falling into darkness. Aside from the game, we promoted content from suicide survivors and a new song written by Jonas Monar that he wrote on the subject to help suffers know they are not alone and that there is hope and help.
Awarded:
Credits: Client: Jakob Henschel, Anna Gleiniger, Concept: Rod Henriques, Michael Pluckhan, Creative Managing Director: Kristoffer Heilemann, CD: Andy Wyeth, Konstanze Druyan, Art: Ailton Henriques, Rosario Brancato, Till Reiber, Copy: Christian Korntheuer, Developement: Martin Boeing-Messing, Account: Marco Triendl, Project Management: Patrick Krug, Marta Zlatewa, Jan Kronies, Chief Production Officer: Steffen Gentis, DOP/Edit: Alexander Link, Juhn Kim, Niklas Lemburg, Production Company: Craftwork
Selected Works
