MANAGING DIRECTOR CREATION @ SERVICEPLAN COLOGNE
Hello. I'm Andy.
After earning his business degree from Canterbury University and completing a postgraduate diploma in creative advertising at AdSchool in Auckland, New Zealand, Andy began his career at double Cannes Grand Prix winning agency TBWA\WHYBIN under the creative Godship of Andy Blood.
Kicked to the curb by the 2009 financial crises, Andy packed his bags - destination Berlin to restart the dream that was idling. Over the following 12 years, he honed his craft at renowned agencies such as Scholz & Friends, Parasol Island, and BBDO, garnering numerous accolades including Gold at every major award show & multiple Grand Prix awards, from the Effies to Euro Best, and in 2021, he was recognized as the ninth most awarded Executive Creative Director globally by the UK's Drum Magazine.
In 2022, Andy was invited to join Serviceplan as the Managing Director and Creative Lead of their Cologne branch. Serviceplan is the top creatively ranked independent agency group in Europe and has continued to grow against an industry in decline. Serviceplan was crowned the independent Network of the year at Cannes 2022, at D&AD in 2024 and also LIA in 2024 for the fourth year in a row.
Andy’s married and has two amazing kids and a rescued Spanish street dog named Hootch. After work, Andy has a passion for creating art, photography, playing guitar and writing in third person.
INTERNATIONAL
CLIENT LIST:
Adidas, Absolut Vodka, Appleton Rum, ASB Bank, Arla Foods, Aspirin, Audi, Bayer, Bordeaux Vineyards, C&A, Caritas International, Continental, Dr Oetker, DKMS, Ferrero, Fiat, Firefox, Generali Vitality, Hartmann, Hyundai, Jeep, KMSZ, Kraft Heinz, Lowe, Märkische Allgemeine Zeitung, Mexx, Natsu Foods, Nissan, New Yorker, n-tv, Opel, P&C, Penny Markt, People Like Us, Playstation, REWE, smart, Skycity Casino, Snickers, s.Oliver, Takko, Toom Baumarkt, Unicef, Westfield shopping centres, WWF, Visa.
AWARDS
GP
2019 Grand Prix Effie KMSZ: LIFE LOLLI | 2020 Grand Prix Eurobest - For Good WWF: EURYTHENES PLASTICUS | 2021 Grand Prix ADC EUROPE - Green Star WWF: EURYTHENES PLASTICUS | 2021 Grand Prix Cresta -Integrated WWF: EURYTHENES PLASTICUS | 2021 Grand Prix Cresta -Direct WWF: EURYTHENES PLASTICUS | 2021 Grand Prix AME - Green Award WWF: EURYTHENES PLASTICUS
GOLD
2021 Gold Cannes Lion - Brand Activation WWF: EURYTHENES PLASTICUS | 2019 Yellow D&AD Pencil - Product design KMSZ: LIFE LOLLI | 2022 Gold One Show – Creative Effectiveness WWF: EURYTHENES PLASTICUS | 2021 Gold One Show - Social Media (Stunts & Activations) WWF: EURYTHENES PLASTICUS | 2021 Gold One Show - Social Media (Engagement) WWF: EURYTHENES PLASTICUS | 2021 Gold LIA- Digital (Social Awareness) WWF: EURYTHENES PLASTICUS | 2021 Gold LIA - Digital (NGO) WWF: EURYTHENES PLASTICUS | 2021 Gold LIA - Integrated (Social Awareness) WWF: EURYTHENES PLASTICUS | 2021 Gold LIA - Integrated (NGO) WWF: EURYTHENES PLASTICUS | 2021 Gold ADC Global - Advertising (Design for Good) WWF: EURYTHENES PLASTICUS | 2021 Gold ADC Global - Integrated (Design for Good ) EURYTHENES PLASTICUS | 2021 Gold ADC Global - Advertising (Innovation) EURYTHENES PLASTICUS | 2021 Gold ADC EUROPE - Brand Experience (PR) WWF: EURYTHENES PLASTICUS | 2021 Gold ADC EUROPE - Brand Experience (New Media) WWF: EURYTHENES PLASTICUS | 2021 Gold ADC - Promotion WWF: EURYTHENES PLASTICUS | 2021 Gold ADC - PR Activation WWF: EURYTHENES PLASTICUS | 2021 Gold ADC - Independent Project WWF: EURYTHENES PLASTICUS | 2020 Gold Eurobest - PR Corporate Purpose & Social Responsibility WWF: EURYTHENES PLASTICUS | 2020 Gold Eurobest - Integrated Campaign WWF: EURYTHENES PLASTICUS | 2019 Gold Eurobest - PR Healthcare KMSZ: LIFE LOLLI | 2021 Gold NYF - PR (Best Use) EURYTHENES PLASTICUS | 2021 Gold NYF - Avant - Garde WWF: EURYTHENES PLASTICUS | 2021 Gold NYF - Postitive World Impact WWF: EURYTHENES PLASTICUS | 2021 Gold NYF - Creative Marketing Strategy WWF: EURYTHENES PLASTICUS | 2021 Gold NYF - Collaberations & Partnerships WWF: EURYTHENES PLASTICUS | 2020 Gold NY Festivals - Product design (Health & Wellness) KMSZ: LIFE LOLLI | 2021 Gold AME - Creativity For Positive Impact WWF: EURYTHENES PLASTICUS | 2019 Gold Effie - Health (Doing Good) KMSZ: LIFE LOLLI | 2020 Gold Epica - Public Interest Environment WWF: EURYTHENES PLASTICUS | 2020 Gold Epica - Native Advertising WWF: EURYTHENES PLASTICUS | 2021 Gold Cresta - Brand Purpose WWF: EURYTHENES PLASTICUS | 2021 Gold Cresta - Outstanding Animation WWF: EURYTHENES PLASTICU | 2021 Gold Cresta - Wish We'd Thought Of That WWF: EURYTHENES PLASTICUS | 2021 Gold Caple – Integrated WWF: EURYTHENES PLASTICUS | 2021 Gold Caple - PR WWF: EURYTHENES PLASTICUS | 2019 Gold Deutscher Digital Awards - Mobile Apps – Idee / Innovation CARITAS: ONE LIFE ONLY | 2015 Gold Lovie awards (Digital Campaign) JEEP: RELEASE THE RENEGADE | 2021 Gold Comm Award – Craft WWF: EURYTHENES PLASTICUS | 2021 Gold Comm Award – PR WWF: EURYTHENES PLASTICUS | 2020 Gold Comms Award - Online & Social KMSZ: LIFE LOLLI | 2019 Gold Comm Awards - Digital Entertainment & Games CARITAS: ONE LIFE ONLY | 2011 Gold Chip Shop Awards – Best press ad LACOSTE: OPENING SOON | 2010 Gold Chip Shop - Best press ad Nike: FINISH LINE
SILVER
2021 Silver Cannes Lion – PR WWF: EURYTHENES PLASTICUS | 2021 Silver Cannes Lion - Outdoor WWF: EURYTHENES PLASTICUS | 2019 Silver Cannes Lion - PR Healthcare KMSZ: LIFE LOLLI | 2021 Graphite D&AD Pencil / Direct / Integrated WWF: EURYTHENES PLASTICUS | 2021 Graphite D&AD Pencil / Experiential / Exhibitions & Trade Shows WWF: EURYTHENES PLASTICUS | 2021 Graphite D&AD Pencil / Media / Events & Stunts WWF: EURYTHENES PLASTICUS | 2021 Graphite Pencil / PR / Public Affairs WWF: EURYTHENES PLASTICUS | 2020 Graphite D&AD Pencil – Impact KMSZ: LIFE LOLLI | 2022 Silver One Show - Creative Effectiveness WWF: EURYTHENES PLASTICUS | 2021 Silver One Show – Integrated WWF: EURYTHENES PLASTICUS | 2021 Silver One Show – Integrated WWF: EURYTHENES PLASTICUS | 2021 Silver One Show - Branded Entertainment WWF: EURYTHENES PLASTICUS | 2021 Silver Clio – Activation WWF: EURYTHENES PLASTICUS | 2021 Silver Clio – Innovation WWF: EURYTHENES PLASTICUS | 2021 Silver Clio - PR Cause Relate WWF: EURYTHENES PLASTICUS | 2021 Silver Clio - PR Activation WWF: EURYTHENES PLASTICUS | 2021 Silver LIA - Ambient & Activation WWF: EURYTHENES PLASTICUS | 2021 Silver LIA - Branded Entertainment WWF: EURYTHENES PLASTICUS | 2019 Silver LIA - Multi Platform Campaign KMSZ: LIFE LOLLI | 2021 Silver ADC Global - Integrated (Innovation) WWF: EURYTHENES PLASTICUS | 2021 Silver ADC Global - Brand (Innovation) WWF: EURYTHENES PLASTICUS | 2021 Silver ADC Global – Integrated WWF: EURYTHENES PLASTICUS | 2020 Silver ADC Global - Product design (Medical) KMSZ: LIFE LOLLI | 2021 Silver ADC EUROPE - Film & Audio WWF: EURYTHENES PLASTICUS | 2021 Silver ADC EUROPE - Print & Outdoor WWF: EURYTHENES PLASTICUS | 2021 Silver ADC EUROPE - Interactive & Mobile WWF: EURYTHENES PLASTICUS | 2021 Silver ADC EUROPE - Integrated & Innovation WWF: EURYTHENES PLASTICUS | 2020 Silver ADC Europe - Social Media Campaigns KMSZ: LIFE LOLLI | 2020 Silver ADC Europe – Design KMSZ: LIFE LOLLI | 2020 Silver ADC Europe - Brand Experience Pr & Events KMSZ: LIFE LOLLI | 2020 Silver ADC Europe - Integrated and Innovation KMSZ: LIFE LOLLI | 2021 Silver ADC - Brand Dialog WWF: EURYTHENES PLASTICUS | 2021 Silver ADC - Promotion B2C WWF: EURYTHENES PLASTICUS | 2021 Silver ADC - PR Activation (Public Affairs) WWF: EURYTHENES PLASTICUS | 2021 Silver ADC - PR Activation (Sonstiges) WWF: EURYTHENES PLASTICUS | 2021 Silver ADC - Animated Film (Craft) WWF: EURYTHENES PLASTICUS | 2021 Silver ADC - Animated Film (Cinema) WWF: EURYTHENES PLASTICUS | 2021 Silver ADC - Animated Film (Tactical Film) WWF: EURYTHENES PLASTICUS | 2021 Silver ADC - Innovative Use Of Media WWF: EURYTHENES PLASTICUS | 2020 Silver ADC - Dialogmarketing (Dialog social) KMSZ: LIFE LOLLI | 2020 Silver ADC - Design Disziplin (Design Innovation) KMSZ: LIFE LOLLI | 2019 Silver ADC - Dialogmarketing > Dialog Mobile CARITAS: ONE LIFE ONLY | 2020 Silver Eurobest - Activation Corporate Purpose & Social Responsibility WWF: EURYTHENES PLASTICUS | 2020 Silver Eurobest - Direct Corporate Purpose & Social Responsibility WWF: EURYTHENES PLASTICUS | 2019 Silver Eurobest - Activation Corporate Purpose & Social Responsibility KMSZ: LIFE LOLLI | 2019 Silver Eurobest - Direct Corporate Purpose & Social Responsibility KMSZ: LIFE LOLLI | 2019 Silver Eurobest - Healthcare Fundraising & Advocacy KMSZ: LIFE LOLLI | 2019 Silver Eurobest - PR Use Of Social In A PR Campaign | 2021 Silver NYF - Collaberations & Partnerships WWF: EURYTHENES PLASTICUS | 2021 Silver NYF - PR (Best Use) WWF: EURYTHENES PLASTICUS | 2021 Silver NYF - Social Media & Influencer WWF: EURYTHENES PLASTICUS | 2021 Silver NYF - PR (Best Use) WWF: EURYTHENES PLASTICUS | 2021 Silver NYF - Activation & Engagement WWF: EURYTHENES PLASTICUS | 2020 Silver NY Festivals - Creative Marketing Strategy & Effectiveness KMSZ: LIFE LOLLI | 2020 Silver NY Festivals - PR Best Use (Social media) KMSZ: LIFE LOLLI | 2020 Silver NY Festivals - PR Best Use (Charity and Non Profit) KMSZ: LIFE LOLLI | 2017 NY Festivals Silver Mobile Marketing DR. OETKER: BAKING APP | 2019 Silver Effie - Health (PR) KMSZ: LIFE LOLLI | 2019 Silver Epica Award - Consumer Direct KMSZ: LIFE LOLLI | 2019 Silver Epica Award - Social Networks KMSZ: LIFE LOLLI | 2018 Silver Epica - Branded Content - Branded Games CARITAS: ONE LIFE ONLY | 2021 Silver Cresta - Social WWF: EURYTHENES PLASTICUS | 2021 Silver Cresta - Ambient & Experimental WWF: EURYTHENES PLASTICUS | 2018 Silver Lovie Award - Apps Wellness & Lifestyle CARITAS: ONE LIFE ONLY | 2021 Silver DDA - Social Dialog WWF: EURYTHENES PLASTICUS | 2021 Silver DDA - Digital For Good WWF: EURYTHENES PLASTICUS | 2021 Silver DDA - Digital Campaign WWF: EURYTHENES PLASTICUS | 2021 Silver Spotlight - Social Impact | 2020 Silver Comms Award - Digital Campaign KMSZ: LIFE LOLLI
BRONZE
2021 Bronze Cannes Lion – PR WWF: EURYTHENES PLASTICUS | 2021 Bronze Cannes Lion - Outdoor WWF: EURYTHENES PLASTICUS | 2021 Bronze Cannes Lion - Creative Effectiveness KMSZ: LIFE LOLLI | 2019 Bronze Cannes Lion - PR Launch/relaunch KMSZ: LIFE LOLLI | 2016 Bronze Cannes Lions – PR CARITAS: KEYS OF HOPE | 2020 Wood D&AD Pencil – Direct KMSZ: LIFE LOLLI | 2021 Bronze One Show – OOH WWF: EURYTHENES PLASTICUS | 2021 Bronze One Show – PR WWF: EURYTHENES PLASTICUS | 2021 Bronze ADC Global - Advertising (Direct) WWF: EURYTHENES PLASTICUS | 2020 Bronze ADC Global - Product Design (For Good) KMSZ: LIFE LOLLI | 2021 Bronze Clio - Creative Effectiveness | 2019 Bronze Clio Health – PR KMSZ: LIFE LOLLI | 2019 Bronze Clio Health - Social Media KMSZ: LIFE LOLLI | Bronze LIA- Ambient & Activation (Social awareness) WWF: EURYTHENES PLASTICUS | 2021 Bronze LIA - Ambient & Activation (Direct) WWF: EURYTHENES PLASTICUS | 2021 Bronze LIA - Evolution (Brand Action) WWF: EURYTHENES PLASTICUS | 2021 Bronze LIA - Non Traditional (NGO) WWF: EURYTHENES PLASTICUS | 2021 Bronze ADC EUROPE - Brand Experience (Promotion) WWF: EURYTHENES PLASTICUS | 2021 Bronze ADC - Brand Communication (Crossmedia) WWF: EURYTHENES PLASTICUS | 2021 Bronze ADC - Brand Communication (Integrated Online Only) WWF: EURYTHENES PLASTICUS | 2021 Bronze ADC - Advertising (OOH Ambient) WWF: EURYTHENES PLASTICUS | 2021 Bronze ADC - Dialog Activation (B2C) WWF: EURYTHENES PLASTICUS | 2021 Bronze ADC - Editorial (Crossmedia) WWF: EURYTHENES PLASTICUS | 2020 Bronze ADC - PR (Cause Related) KMSZ: LIFE LOLLI | 2020 Bronze ADC - Promotion (Werbemittel B2C) KMSZ: LIFE LOLLI | 2020 Bronze ADC - Branded Content (Social-Aktivierung) KMSZ: LIFE LOLLI | 2019 Bronze ADC - Digitale Produkte/Services CARITAS: ONE LIFE ONLY | 2019 Bronze ADC - Social Media (Social-Media-Aktivierung) CARITAS: ONE LIFE ONLY | 2011 ADC Bronze - Digitale Medien (Viral) ERNTEDANK: STREETVIEW BIRTH | 2020 Bronze Eurobest - Activation Guerilla Marketing & Stunts WWF: EURYTHENES PLASTICUS | 2020 Bronze Eurobest - Media Use of Events/Stunts WWF: EURYTHENES PLASTICUS | 2019 Bronze Eurobest - Media Use Of Social Platforms KMSZ: LIFE LOLLI | 2021 Bronze NYF - PR (Best Use) WWF: EURYTHENES PLASTICUS | 2020 Bronze NY Festivals - Public Service (Children Health & Happiness) KMSZ: LIFE LOLLI | 2020 Bronze NY Festivals - Social Media and Influencer (Best Use) KMSZ: LIFE LOLLI | 2017 NY Festivals Bronze Interactive Applications DR. OETKER: BAKING APP | | 2023 Bronze Effie - Activation KRAFT HEINZ: THE MOMENT YOU FIND HINZ | 2020 Bronze Effie - Doing Good WWF: EURYTHENES PLASTICUS | 2020 Bronze Effie – PR | 2017 Bronze Effie – Activation DR. OETKER: BAKING APP | 2021 Bronze Epica - Post Production & Visual Effects WWF: EURYTHENES PLASTICUS | 2020 Bronze Epica – PR WWF: EURYTHENES PLASTICUS | 2019 Bronze Lovie Awards - Social Health & Wellness KMSZ: LIFE LOLLI | 2019 Bronze Deutscher Digital Awards - Branded Content – Influencer Marketing CARITAS: ONE LIFE ONLY | 2017 Bronze Deutcher Digital Awards – Mobile App (Innovation) DR. OETKER: BAKEN APP | 2017 Bronze Deutcher Digital Awards – Mobile App (UX) DR. OETKER: BAKEN APP | 2021 Bronze Max Award – Dialog WWF: EURYTHENES PLASTICUS | 2021 Bronze Comm Award – PR WWF: EURYTHENES PLASTICUS | 2021 Bronze Spotlight - Digital Campaign WWF: EURYTHENES PLASTICUS | 2017 Bronze Spotlight Festival - Mobile App DR. OETKER: BAKING APP | 2017 Bronze Die Klappe - Digital Format DR. OETKER: BAKING APP
OTHER
2021 awwwards - Site of the day BBDO.DE | 2021 awwwards - Developer award BBDO.DE | 2021 awwwards - honorable mention BBDO.DE | 2021 Webbys Nominee - Integrated Campaign WWF: EURYTHENES PLASTICUS | 2021 Webbys Nominee - Best Launch WWF: EURYTHENES PLASTICUS | 2020 Webbys Nominee – Integrated Campaign KMSZ: LIFE LOLLI | 2017 Webby Honoree – Food & Drink DR. OETKER: BAKEN APP | 2017 Webby Honoree – Best Use of Mobile Camera DR. OETKER: BAKEN APP | 2015 Site of The Day CSS Design Awards JEEP: RELEASE THE RENEGADE
WHERE MY WORK'S BEEN:
